January 3 1959



January 3 1959



CANADIANS ARE SWALLOWING TOO MANY worthless pills for their own good, the Department of National Health and Welfare has decided. It’s going to crack down on the promotion and sale of phony nostrums—an estimated $30-million-a-year business in Canada. The department has released a new list of diseases and disabilities for which cures cannot be claimed in advertising: cancer, obesity, epilepsy, goitre, diabetes, heart disease, TB, ulcers, VD, Bright's disease, dropsy, gangrene, polio, ’flu, pleurisy, scarlet fever, diphtheria, kidney or bladder stones, sex impotence, smallpox, trachoma, spinal meningitis, tumors and typhoid. One firm advertising a “diabetes cure” has been prosecuted. The cure: sassafras, sugar and water.


^ Many pill "cures” phony: crackdown coming ' New Ivy League look in work clothes for men

MOST BUSINESSMEN ONLY DREAM about playing the role of show-business angel and impresario. Toronto businessman Hugh P. Walker will he paid for it when O'Keefe auditorium, Canada’s biggest opera house, opens in September 1960. Walker is being yanked from his job as executive assistant to industrialist E. P. Taylor to shop for and book all attractions for the theatre. Background: Cambridge, chemicals, breweries and such artistic interests as National Ballet. Preferences? “1 can’t see us bringing in a circus,” says an aide.



shows up to open the Seaway in a wardrobe of summer pastels you can credit Toronto photographer Don McKague with another notable scoop. The first thing McKague did when he was recently appointed by the federal government to take official photos for the royal tour was consult leading fashion experts. Then he dropped a hint to Palace press secretary Esmond Butler that he’d like the Queen to pose for him in summer pastels.

At this writing. McKague hadn’t learned the royal reaction to his suggestion—for audacity it just about matched Yousuf Karsh’s act of plucking a cigar from Churchill’s mouth. But those familiar with his leap from obscurity to eminence among Canadian photographers in a few years wouldn't be surprised if he got what he went after. He’s made a habit of it.

Virtually unknown a year ago, McKague snatched the job of photographing the Queen from seven others whose names were put up, including Karsh.

A wavy-haired, quiet, somewhat shy 37, he hired a press agent to make him better known. Then he systematically photographed members of the Supreme Court, the federal cabinet. Prime Minister Diefenbaker and Governor-General Massey. When names for the royal assignment went before a six-man cabinet committee for selection, McKaguc’s was understandably familiar. He’d photographed live of them in recent months.

McKague got his reward in midDecember: a 1 Vi-hour sitting by the Queen and Prince Philip in Buckingham Palace. He took along two cameras (one for color, one for black-and-white) and a strict set of ground rules laid down by the Palace: only one costume change— from day to evening dress; the Palace would provide stand-ins, stepstools, stepladders and red velvet for draping; McKague would not he allowed a picture of himself snapping the Queen; no pictures would be released until just before the tour.

What’s in it for McKague? $100 a day plus expenses for the duration of the assignment, but much more than that afterward. McKague, who 10 years ago was shooting pictures in his basement for a few dollars, now charges $150 a sitting. He expects to raise that to $500—the level of Karsh and other photographic GIANTS.-BARBXRA MOON

FUTURE PHONES ^*rap °n wr*s*> d*a| w¡*h button

CANADA’S MOST UNUSUAL SUMMER THEATRE will sprout next summer in Quebec City’s lovable Lower Town. The plan: a mountainside playhouse with playgoers sitting on steps of an outdoor staircase on Côte de la Montagne and watching plays performed on a makeshift stage at the bottom. Steps will seat 560 people who'll pay 25c to watch two plays an evening—all profit. The city has told director Jacques Rioux he won’t have to pay rent.

WILL THE U. S. NAVY BE THE NEXT permanent settler in Canada’s Arctic—on the heels of the U. S. air force? There’s a chance, says writer Knowlton Nash, reporting to Maclean’s from Washington. "With the success of the Nautilus and Skate under Arctic ice, the navy is convinced the Arctic may become the playground of nuclear subs. Navy officials talk of 100 subs under Arctic ice. Congress has voted $1 billion to build nine.” Nash quotes Sen. Henry Jackson (Wash.): "If the Reds could destroy America we could still have enough subs under the icecap to destroy Russia.”

PRIZE CHRISTMAS CARDS next season will come from Santa’s own bailiwick. Sample cards are now being printed in Ottawa from stone cuts by Eskimos at Cape Dorset. It’s a brand-new project initiated by Arctic artist James Huston.

The selection so far includes 12 cards in the chaste style ot popular Eskimo soapstone carvings of figures and animals. Most popular in previews: Niglik (Canada geese) by Eskimo sculptor Kumuak. Eskimos will collect royalties on the sales.

WHITE-COLLAR WORKERS are going to look pretty drab alongside steel riggers and pipe-fitters, whose higher wages are now bringing about a minor revolution in work clothing. “A worker making $125 a week feels he doesn’t have to wear blue jeans,” says one manufacturer. Steel riggers are going to trousers in polished twills in such colors as forest green, wheat and suntan. Shirts are sateen in Ivy League patterns. Is there an additional safety factor in bright colors? Not much, says a Toronto safety engineer. “Mostly it's to impress the girls.”

MONTREAL’S ALREADY RAISING STEAM to blast the federal government if the city fails to get the lion’s share of attention in the Seaway opening and royal visit. (Cornwall has been mentioned most as site lor the formal opening.) “Montreal will not be overlooked,” says Transport Minister George Hees. But up to this month Montreal attempts to find out what its role will be had been ignored by Ottawa. Reason: nobody in the cabinet could okay plans until Prime Minister Diefenbaker got home from his world tour.

ALTHOUGH SOME may be a long way in the future, look for new—and radical—changes in your telephone. Here are a few of the most-likely-tosucceed inventions being tested by Bell: Wrist phone: W'ith the development of the transistor, tomorrow’s housewife may never leave the phone. She’ll carry it with her on her wrist.

Automatic dial: You set a combina-

tion of buttons for your home number, say; after that, by pressing a single button, you get the number. One model has a capacity of 50 pre-set numbers. Push-button dial: Many experimental

models are replacing finger holes in the

dial with buttons for quicker dialing. Hands-free phoning: By waving a linger through an electric beam, housewives with a fistful of pastry dough will be able to answer the phone without messing the receiver.

Picturephone: This has already been proved commercially feasible. On one model you see the person you’re talking to on a 2-squarc-inch screen and the picture angle changes automatically to avoid tedious viewing.

Bell is also tinkering with phones that don’t ring—the signal is a musical tone more readily distinguishable from doorbell or alarm clock.

DUNTON’S NEW JOB News he,s making at Carleton

W'ITH A LIVELY background in newspaper, radio and TV, Canada’s newest university president, A. Davidson Dunton. is borrowing from it to create for Ottawa’s Carleton University scholastic courses as topical as today's late editions. Here are some Dunton "scoops” either on the presses or about to be:

* A course in space technology that deals with lunar expeditions, space medicine and human performance on interplanetary flights.

^ A Department of Russian that teaches not only the language but Russian literature, physics, chemistry, biology and mineralogy from Russian texts. ^ A Department of Religion that teaches religion as an academic subject embracing all the world’s major religions.

Dunton apparently does not intend to kick out the good old campus tradition of fun and games. W'ith faculty help, students have produced a topical revue with chorus line of 25 and will import concert performers from as far as London and Czechoslovakia. Carleton, moving to a new $6-million campus

this winter and shooting for 2,000 students in five years—it now has 756— also plans to bid for a place in major intercollegiate football with McGill, Queen's, Toronto and Western.

Although he was chairman of the CBC, Dunton has no idea of adding radio or TV studies to the journalism course. Nor does he cotton to a recent proposal on scholarships from University of Toronto, whose president is Dunton’s predecessor, Dr. Claude Bissell. A U. of T. committee expressed support for free university tuition for bright students only.

“1 think there should be some provision," he says, "for the hard-working third-class people.”