PREVIEW

October 26 1957

PREVIEW

October 26 1957

PREVIEW

A LOOK AT TOMORROW IN TERMS OF TODAY

Clamp-down on easy-to-get drivers' licenses $100-million-a-year saving if cold cure works New insurance gimmick to beat high drug costs

EASY-TO-GET DRIVERS’ LICENSES for years have disturbed safety officials who point angrily to village shopkeepers dispensing "licenses to kill" for a fee. Now apparently something’s going to be done about it.

Ontario is replacing 260 of these part-time examiners with full-time government employees who will enforce license requirements to the letter. Some cities (Vancouver, Winnipeg, Toronto) use the system now, but Nova Scotia is the only province with full-time examiners. Others, however, are talking about it.

DO KISSING COUSINS WHO MARRY run the risk of frail or defective children? It’s long been a legend and now the federal Department of Health and Welfare intends to find out how true it is. The health experts have asked DBS to look into Canadian family trees for consanguineous (blood-related) marriages. Then it will compare the mental and physical health of these offspring with that of children from couples not even distantly related.

PARTIAL COLD CURE claimed by Johns Hopkins scientist Winston Price could, if it stands up, save Canadians up to $100 million a year.

Price says his vaccine is 80% effective against a virus that causes a third of all colds. The average Canadian has two or three colds a year, loses a day's work ($13) each time. It costs our economy $169 million a year, a good share of our estimated $ 100-million-a-year drug bill is tor cold remedies, and each school child misses two days a year with a cold.

YOUSUF KARSH SWITCHES from portraits of the famous to a sure-to-sell picture story in an upcoming collection, This Is The Mass. It’s a set of 30 pictures showing a complete performance by TV’s Bishop Fulton J. Sheen of the Roman Catholic mass.

RAPID GROWTH OF HEALTH-INSURANCE schemes has made druggists take notice. They’re toying with drug insurance. A pilot plan will be tried with 1.000 subscribers in Windsor. Rates per month: 95c each for husband and wife; 65c, 55c and 45c for succeeding children. It will cover only prescriptions and not all of those. One reason behind the plan: “Reaction of doctors and public to the apparent high cost of medication is becoming more and more unfavorable.”

GIMMICKS THEY THINK YOU’LL GO FOR: A plastic razor that you throw away after using has been perfected by a Kansas City firm. It has a steel edge, plus brushless shave cream in the handle. Aluminum trees for city kids to climb in are being sold in New York. Fruit-flavored beer is the latest taproom come-on in the western U. S. It also comes in cola, Tom Collins and gin-and-tonic flavors.

NEW GOODY ON GOURMET COUNTERS this fall will be pheasants, at $10-$ 13 a brace (gift wrapped w'ith recipe book). Without the trimmings they’re $7-$9, but only about 10,000 will reach the market in Canada.

Most provinces where it’s illegal to sell game won t get any. Ontario, which has 40 licensed game-bird breeders, will probably provide most.

PREVIEWING THE WEATHER-WET IN EAST, COLD IN WEST

Keep your favorite cold remedy handy for the next three weeks (Oct. 20Nov. 10). Long-range forecast prepared for Maclean’s by Weather Engineering Corporation of Canada says that generally it will be wet in the east, cooler than normal in the west. Here are the details: MARITIMES: Rainy for most of (Oct. 20-Nov. 10) period, warmer than normal except for cold spell around Nov. 8.

ONTARIO AND QUEBEC: Frequent showers with cold until Oct. 28, then turning warmer.

PRAIRIES: Colder than normal, with brief warm spell around Oct. 25; stormy at end of October.

SOUTHERN B. C.: Rainy and cold to end of October, rain continuing in November; warm weather starting Nov. 10.

WATCH FOR

POP SINGER’S COMEBACK / BIG SWIM BUILDUP DIGBY UNDER MICROSCOPE / SHY BOYS’ BOOK

WOMEN TO WATCH: A star in British TV. radio, music hall and cabaret, blond Patti Lewis, a former Toronto waitress, is back home to joust with Joyce Hahn. Juliette and other native talent for pop-singing prestige. Like many Canadian entertainers, Patti had to leave the country to make a name for herself, and she did. Her latest recording, Speak for Yourself, John, is a best seller overseas . . . With Marilyn Bell married and retired one of the best bets to succeed her is 15-year-old Aloma Keen of Montreal who set a new record in the 42-mile MontrcalSorel swim in the St. Lawrence. But this was only the beginning of a long-term program in which she’ll tackle the world's most famous swim routes. She’ll do it with all the trimmings of a bigleague buildup, including ballyhoo by an

advertising agency (Cockfield, Brown) and bankrolling by a sponsor (Dominion Dairies). After signing Aloma to a contract Dominion announced confidently: “After Aloma has conquered such places as Lake Ontario, Lake Michigan, Irish Sea and other great challenges she could then be used on a limited commercial basis suggesting the increased consumption of milk.”

MAN TO WATCH: Allister M. Macmillan, native Maritimer who with Cornell colleagues is completing perhaps the most searching study ever made on a Canadian community. In the area around Digby. N.S., the Cornell team has put the whole rural county under a microscope—for three and four generations back — to determine the effect of environment on mental health. A 4volume report on the 8-year study will be ready sometime next year.

HOOK TO WATCH: Super - salesman Elmer Wheeler, whose Fat Boys’ Book topped best-seller lists a few years ago, expects to cash in soon on another male problem. In The Bashful Hoys’ Hook lie’ll tell men in a style slightly more dogmatic than Dale Carnegie’s how to be bold, confident, successful — and a hit with girls too.

JOHN AND MARILYN A new twosome at Tussaud’s

LONDON

NEWEST TWOSOME in one of London's most famous meeting places — John Diefenbaker and Marilyn Monroe. They’ll be seen publicly in a couple of weeks — at Madame Tussaud’s Exhibition, the renowned waxworks.

Canada’s prime minister and Hollywood’s shapely glamour girl are now being sculpted side by side, Diefenbaker by Jane Jackson, who also did a likeness of Barbara Ann Scott for Tussaud's, and Marilyn by Bernard Tussaud, greatgreat-grandson of the museum’s founder.

The PM’s measurements and dozens of photographs were taken by Tussaud himself at the Commonwealth conference in July. Miss Jackson is sculpting him in plaster and wax. Wax is used only for parts not covered by clothes— hands and head in Diefenbaker’s case.

A good deal more wax is being used for Miss Monroe.

Diefenbaker will replace ex-prime minister Louis St. Laurent and secretly Tussaud’s is hoping the Tories will hold power for awhile in Canada. The work of changing prime ministers is costly— about $1,000. The Russian shake-up in which Malenkov was deposed was a minor catastrophe for the museum; they'd just finished sculpting him.

In front of a million people a year the PM will cut a natty figure in a suit made for him by a Savile Row tailor, and Bernard Tussaud thinks his craggy features will make possible a very good likeness. But privately the museum would prefer if he were bald. His grey crinkly hair will have to be shampooed and reset every six months at considerable cost.—ROBERT FULFORD

ÍRANS-CANADA TV M*crowave wi|l span country

TRANS-CANADA television in its

truest sense will at last become a reality by next mid-summer when seven members of the Trans-Canada Telephone System complete a $50-million microwave network linking all parts of Canada from Sydney, N.S.. to Victoria. It will also accelerate and improve telephone service.

But the most dramatic results will be seen on your TV set. Viewers in Timmins, Ont., for example, will see a Vancouver football game as clearly as if they w'ere tuned in to a Vancouver station. CBC news will actually become the Voice of Canada, with announcer Larry Henderson, say, being heard at once—and live—in every hamlet within reach of a transmitter.

Some parts of the chain went into action for the Queen’s visit, but the whole 3900-mile network won’t be completed until next summer. It consists of 139 microwave relay stations or towers from 12 to 42 miles apart (the tallest is 350 feet). From the main

Larry Henderson: more will hear him

network there will be spurs to off-thetrack centres such as Sudbury.

Thousands of telephone calls and several TV programs can be transmitted at once through the network’s 12 channels—at the speed of light. It will also handle color TV.

One other boon for viewers: the microwave network will provide the next thing to trouble-free TV. Emergency channels will be available to take over if others prove faulty. And weather will have no effect on the reception you’ll get from the network.